UniQlo - The Japanese brand for Londoners

An interesting campaign for a number of reasons:

- Use of media - A london campaign that worked really effectively across London media - Metro, Tubes, Magazine content handed out at stations, promotional driver at stations...
- Creative concept - Make it feel london - use londoners... that's actually quite genius...
- Decent promo offer - £10 off £50 initial spend.

BUT

why didn't I go? Because Uniqlo has actually been around for a number of years and so I can't help feeling that you are having me on because the brand has never previously been about London... Reckon this campaign came out of some strong customer research, but I feel a link has been missed.

A loo gallery

Nike ID Studio

Some interesting developments are afoot in retail... that link into thoughts I've been having for a book. We are in an age of personalisation that will only continue to grow. The traditional consumer society is changing. Customers are demanding more relevant products that are tailored to their tastes and technology is there to make this possible. The Nike ID studio is a great example of a brand who are keenly aware of this.

Heima

A proper good film by a band... it's been a while...

Sigur Ros is probably some of the most visual music at the moment, and their music videos have always been beautiful pieces of moving photography, so Heima is probably a natural extension. Seen some clips... very much recommended

Get One Tree

Yet another tremendous promotions idea from Innocent. Rooted in the brand, with significant standout from the buy one get one frees on Tesco's shelves, and doing something good for the planet to boot!

Autumn Shirley Hills

Autumn Shirley Hills, originally uploaded by Ashley Pollak.

Autumns definetely here and winter is on the way when you can get a shot like this... The colours this year are incredible and the sun we missed in the summer seems to be on overdrive at the moment.... that is if you ignore the rain!

A crowd marches with shadows

A crowd marches with shadows, originally uploaded by Ashley Pollak.

interesting recent photo.

Taken up at ali pali after the fireworks...

At last a blog...

Seemed a natural extension to the flickr account and facebook - I clearly can't keep off my damn mac!

Anyway going to use this blog as a forum for thoughts and inspiration - so there should be an electic mix of photography, documentary, interesting marketing and advertising, art, culture and the like.

Expect some debate, some frustration, some excitement and generally a place that acts as a brain dump... if that thought appeals then welcome!

Ash

Self Portrait - South Bank