An interesting campaign for a number of reasons:
- Use of media - A london campaign that worked really effectively across London media - Metro, Tubes, Magazine content handed out at stations, promotional driver at stations...
- Creative concept - Make it feel london - use londoners... that's actually quite genius...
- Decent promo offer - £10 off £50 initial spend.
BUT
why didn't I go? Because Uniqlo has actually been around for a number of years and so I can't help feeling that you are having me on because the brand has never previously been about London... Reckon this campaign came out of some strong customer research, but I feel a link has been missed.
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